Simply White Fluoride Toothpaste New at Tom’s of Maine

Simply White toothpaste provides daily whitening, cavity protection and fresh breath via a formula that combines three naturally sourced silicas to gently remove surface stains.

“We know that over time the original white of your smile can fade,” said Ellen Saksen, oral care associate brand manager at Tom’s of Maine. “We carefully crafted Simply White to gently bring back the natural beauty of your smile and to offer a whitening alternative to products that rely on bleaching. We hope this natural option gives people the confident smile they want backed by our rigorous testing and the acceptance of the American Dental Association.”

Simply White is available in clean mint and sweet mint flavors. The suggested retail price for new Tom’s of Maine Simply White toothpaste is $4.99 for a 4.7 oz tube. The product with the ADA Seal of Acceptance will begin arriving in stores this July.